HR-ON Recruit is switching from LinkedIn Premium Jobs and Boost to LinkedIn Pay-for-Performance (P4P) . This article will guide you through what the change means for you as a user, how P4P works, and how to get started. What is LinkedIn Pay-for-Performance (P4P)?
LinkedIn Pay-for-Performance (P4P) is a job advertising model where you choose between three packages and pay for a performance-based campaign. The model gives you:
- Better budget control : You only pay for the interest your job posting receives.
- Increased flexibility and timeliness: Job postings are published directly on LinkedIn via LinkedIn's API, ensuring immediate visibility. Any subsequent changes to the job posting are automatically updated on LinkedIn in real time, without manual re-publishing.
- Lower cost per application : A more effective return on your recruitment budget.
P4P replaces LinkedIn Premium Jobs and Boost, which are no longer available in HR-ON Recruit.
Prices and levels for P4P
In HR-ON Recruit, you can choose between three levels for your job advertisement, depending on the scope of the position and your needs:
What does it contain?
Lite : Basic visibility and targeting of relevant candidates. Ideal for smaller positions.
Standard: Improved visibility and expanded targeting. Suitable for most recruitments.
Premium : Maximum visibility and advanced targeting. Best for critical or specialized roles.
Prices reflect expected usage on LinkedIn and allow you to tailor advertising to your budget and needs.
How to use LinkedIn P4P in HR-ON Recruit
You don't need to change your workflow . When you create a job posting in HR-ON Recruit, you'll find the P4P levels in the same place where LinkedIn Premium Jobs was previously located. Follow these steps:
- Create a new job posting in HR-ON Recruit.
- Under the advertising options, select LinkedIn P4P .
- Choose the level ( Lite , Standard or Premium ) that best suits your position.
- HR-ON handles the rest, including setup and publishing on LinkedIn.
Frequently Asked Questions (FAQ)
What is the difference between P4P and Premium Jobs?
P4P is a performance-based model where you pay for clicks or applications, while Premium Jobs was based on fixed visibility. P4P gives you better control over your budget and more transparency in what you get for your money.
How do I choose the right level?
- Lite is suitable for smaller positions or recruitments where a simple and economical solution is needed.
- Standard covers most needs and provides a good balance between visibility and cost.
- Premium is recommended for positions where you need maximum exposure, such as vacancies with high requirements or specialized skills.
Should I do anything differently as a customer?
No. Your workflow remains the same. Simply select P4P and the desired level when creating your job posting. HR-ON will ensure that the ad is published correctly on LinkedIn.
Are LinkedIn Premium Jobs and Boost still available?
No. Both options have been phased out and replaced by P4P. You will find the new levels in the same place in the job creation process.